Strategy & creative direction for premium and luxury brands

Worth a closer look.

Monaesque shapes the launches, partnerships and experiences that bring people closer to premium brands, and the steps that turn their interest into sales.

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An independent practice led by Aditya Tiwari.

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Move across the æ

Leonardo da Vinci, Mona Lisac. 1503–1519 · Oil on poplar · 77 × 53 cm · Musée du Louvre

Il sorriso

For five centuries, people have crossed the world to look at this smile. No one has fully explained it.

The quality we build

Every lasting brand has something people feel before they can name it. We call it the æ.

A clear direction for your next launch.

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In good company

Brands Aditya has worked with and alongside, across launches, partnerships and events.

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Aditya in conversation beside a Porsche during the Ashley Jamshedpur work

The orange event entrance with Ashley and Porsche branding, framed by flowers and a red carpet

Ashley HomeStore, JamshedpurA conversation beside the Porsche, and the entrance to the Orange event, with Ashley and Porsche branding.

Selected work · Ashley HomeStore, Jamshedpur

Building demand. Turning interest into sales.

For Ashley HomeStore in Jamshedpur, Aditya connected premium positioning and brand partnerships with campaigns, in-store sales and customer follow-up.

3% → 14%Sales conversion, over six months

2–3×Store footfall

Read the case study See the gallery

When to involve us

Give people a reason to come closer.

We shape how your brand is introduced, who it partners with, and how interest becomes a sale.

**A shared moment**Guests at an Ashley and BMW event backdrop, Jamshedpur.

A single brushstroke, almost straight, with both ends turned slightly up

Il sorriso

Launch something new

The most famous smile in the world is barely there. What you hold back matters as much as what you show. For a new product, location or audience, we clarify the offer, define its story and plan how it reaches the right people.

Two washes, ochre and green, melting into each other without an edge

Sfumato

Build a meaningful partnership

Leonardo blended one tone into the next with no visible line. We bring brands, venues and collaborators together around a shared idea, with a clear role for each and a reason for customers to care.

Two painted horizons that do not line up

Il paesaggio

Turn interest into action

The path to a sale deserves quiet engineering. We improve the steps between a campaign, an enquiry and a visit, so customers find it easier to buy, book or come back.

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In practice

The thinking behind the experience.

Three moments from different occasions, each answering one question: what does this help the customer understand or experience?

Friends and children sharing an Ashley sofa in a relaxed social setting

Across the room

Create a setting people want to spend time in.

Here, the furniture becomes a place to gather. Bringing it into a social setting gives guests a natural reason to sit, settle in and feel its comfort.

Experience concept · Product placement

A guest reading the information display beside a BMW iX

Within reach

Give people a way to explore.

The association becomes tangible when guests can explore the car. The display gives them room to look closer, read about it and ask questions.

Brand association · Product encounter

Two men in conversation beside a dark blue Porsche, one explaining and the other listening

Face to face

Make space for a meaningful conversation.

Personal conversations reveal what someone values and what they want to know. Planning room for that exchange connects the wider brand experience to the individual.

Customer journey · Personal interaction

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How we work

Built in layers, like the portrait.

Every engagement is built in thin layers, from the first conversation to the finished work. You work directly with Aditya throughout.

Review rounds and any production or travel costs are agreed before the assignment begins.

Salon Carré, Louvre · 22 August 1911Four hooks and an empty wall.

On desire

1911–1913

When the Mona Lisa was stolen in 1911, crowds came to the Louvre to stare at the bare hooks where it had hung.

It was missing for more than two years and came back the most famous painting in the world. Anticipation is a design material. We use it on purpose.

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Ways to work together

Three ways to commission Monaesque.

Every engagement starts with a first sitting: one conversation with Aditya about what is changing and what you want to achieve.

Detail of the Mona Lisa's folded hands — Le mani · the hands, an agreement held

The Commission

A defined project. One assignment, a clear brief, and a scope and fee agreed before work begins.

Suited to a launch, a partnership or a single event.

Detail of the winding road in the Mona Lisa's landscape — Il paesaggio · the road, carried through

ii.

The Bottega

Direction carried into execution. Aditya works with your team and specialist partners chosen for the assignment, on site and remotely.

Suited to work that has to be made and delivered, not only planned.

Detail of the Mona Lisa's eyes — Lo sguardo · a steady outside eye

iii.

Patronage

An ongoing advisory relationship. A steady outside eye on brand decisions, for founders and leadership teams.

Suited to a business with a run of launches ahead.

BottegaLeonardo trained in Verrocchio's bottega, a workshop where many artists worked under one direction. Ours works the same way.

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Aditya Tiwari, founder of Monaesque — **Aditya Tiwari**Founder · Based in India

Behind Monaesque

Creative thinking, grounded in the business.

Aditya Tiwari's work at an Ashley HomeStore franchise connected brand narrative and partnerships with campaigns, in-store sales and customer follow-up.

That experience shapes the practice: consider the whole customer journey, then focus the work where it will be most useful. Aditya works remotely and on site, with specialist partners scoped to each assignment.

Aditya TiwariFounder · Based in India, working across markets

Monathe portrait people travel to see

æan experience

-esquein that manner

Why the name: the Mona Lisa itself began as a commission, from a Florentine silk merchant in 1503.

Talk with Aditya

Request a sittingA letter to Monaesque

Ready when you are

Your enquiry is ready.

Copy it and send it to hello@monaesque.com.

Open email draft

← Selected work

Ashley HomeStore · Jamshedpur

A luxury narrative for a new market.

Introducing a premium furniture offer in a market where price was a familiar point of comparison.

Brand narrative · Partnerships · Customer experience

A product conversation beside a Porsche during the Ashley Jamshedpur work — **Ashley, Jamshedpur**An in-person encounter within a wider luxury setting.

The assignment

Business: Ashley HomeStore franchise
Market: Jamshedpur, India
Contribution: Aditya Tiwari: growth and partnerships, brand narrative, campaigns, sales experience and follow-up.

Imprimatura · the challenge

A reason to consider more than the price.

Furniture was already a familiar category. The question was how to introduce Ashley as part of a different way of living, and make that difference tangible.

The work needed to connect the impression created before a visit with the experience of the product inside the store.

Disegno · the decision

Place Ashley within a wider idea of luxury living.

Aditya chose an association with Porsche to give the positioning a recognisable context. Bringing the brands into a shared setting created an opportunity for people to encounter that idea directly.

Guests at an Ashley and Porsche branded backdrop — **The association**Ashley and Porsche in one setting.

Aditya beside a Porsche at the event venue — **The encounter**Giving the idea a physical presence.

Sfumato · the wider work

Carry the story through the experience.

The association formed part of a broader role across customer acquisition, retail interactions and follow-up.

Brand narrative & campaigns

Connect the luxury positioning with what people see in physical and digital marketing.

The in-store interaction

Start with the visitor's purpose, introduce the relevant product and help them relate it to their own space.

Relevant follow-up

Use interest, timing and the customer's next step to guide the conversation after a visit.

A full audience seated on either side of a red carpet at an evening event — **A full house**Guests seated on either side of the red carpet at an evening event.

Vernice · the relevance for another business

Begin with what your customer needs to understand.

For Ashley, the answer involved a luxury association and a connected retail experience. Another business may need a different story, partner or format.

The contribution is the thinking that connects the commercial question, the creative idea and the customer's experience of it.

Project account by Aditya Tiwari. Photographs document the settings and interactions. No sales result is attributed here to the association alone.

What are you introducing next? Explore the gallery

Worth a closer look.

In good company

Building demand. Turning interest into sales.

Give people a reason to come closer.

Launch something new

Build a meaningful partnership

Turn interest into action

The thinking behind the experience.

Create a setting people want to spend time in.

Give people a way to explore.

Make space for a meaningful conversation.

Built in layers, like the portrait.

Three ways to commission Monaesque.

The Commission

The Bottega

Patronage

Creative thinking, grounded in the business.

Your enquiry is ready.

A luxury narrative for a new market.

A reason to consider more than the price.

Place Ashley within a wider idea of luxury living.

Carry the story through the experience.

Brand narrative & campaigns

The in-store interaction

Relevant follow-up

Begin with what your customer needs to understand.

A closer look.